As Vice President, LaRhonda's primary focus is to develop and implement strategic partnerships to accelerate the mission of the National Fitness Foundation.
Following a graduate internship with the Tiger Woods Foundation, LaRhonda joined Monumental Sports & Entertainment with a focus on business operations for the Washington Wizards and Washington Mystics where she managed the Mystics jersey naming rights partnership with Inova Health System as well as the presenting partner of the Mystics Youth Summer League, Kay Jewelers. Following her tenure at MSE, LaRhonda managed the sponsor portfolio for the 2013 Citi Open as a consultant for Lagardere Sports & Entertainment before joining the Washington Redskins sponsorship group in 2014. As Senior Director of Partnership Marketing for the Redskins, LaRhonda managed the sponsor services group and affinity marketing platforms, in addition to serving as the activation strategy lead for the Team's marquee partners, FedEx and PepsiCo. After four seasons with the Redskins, LaRhonda joined the NFL Players Association where she served as the strategy lead for 32 NFL clubs, advising on best practices for use of players in sponsor programs. In 2018, LaRhonda was hired by the National Fitness Foundation to oversee partnership and marketing strategy for the organization.
In addition to her professional responsibilities, LaRhonda supports several nonprofit organizations including Women Influencers Network, Dreams for Kids DC, Leukemia & Lymphoma Society and ReBuilding Together. LaRhonda earned a bachelor’s degree in international business at the University of Maryland and a master’s in sports marketing from Georgetown University, where she currently serves as an advisor.