New York, NY, Oct. 18, 2017 – The National Fitness Foundation has been selected as a Shorty Social Good Award Finalist for their #0to60 national public awareness campaign. The campaign earned votes for the Best In Public Health category.
In May 2016, the National Fitness Foundation announced the national public awareness campaign, #0to60. The #0to60 campaign was launched to commemorate the rich 60-year history of the President's Council on Fitness, Sports and Nutrition and to inspire Americans to accelerate their journey to leading a healthy, active lifestyle. By creating an engaging digital platform, #0to60 provided a social space for private and public sector partners to collaborate on health and wellness initiatives. In total, the campaign reached over 300 million people and garnered over 10,000 social media mentions.
Through digital and social platforms, the campaign shared creative content to help make fitness fun and accessible for all Americans, including a “History of Exercise” video produced in collaboration with Funny Or Die and SS+K and that featured former First Lady Michelle Obama and comedic actor Nick Offerman. In addition, the Foundation collaborated with Hip-Hop Public Health, Multi-Platinum and Grammy nominated recording artist Jordin Sparks, hip-hop pioneer Doug E. Fresh, and Grammy nominated children's artist Brady Rymer to produce "#0to60," the anthem song of the campaign.
The Shorty Social Good Awards honor the social good initiatives brands, agencies & nonprofits are taking to make our world a better place. While the Shorty Awards have long-honored the best of social media, this competition includes efforts made by organizations to improve sustainability and diversity internally, foster globally-minded business partnerships and increase employee community and civic engagement.
Finalists were selected by members of the Real Time Academy of Short Form Arts & Sciences, comprised of luminaries from advertising, media, entertainment and technology. The group includes Ogilvy Vice President of Social Change Kate Fliflet, Matchfire Founder and CEO Chris Noble, Former White House Creative Director and Digital Strategist Ashleigh Axios, RAINN National Campus Liaison Nancy Amestoy, ATTN: Partner Brad Haugen, and more. Social Good Award winners will be announced and honored at the ceremony on Wednesday, November 15th, in New York City.
ABOUT THE NATIONAL FITNESS FOUNDATION
The National Fitness Foundation is the only congressionally chartered nonprofit focused on health & fitness. Established in 2010 as the official charity of the President’s Council on Fitness, Sports & Nutrition, the Foundation uses public-private partnerships to accelerate solutions that prepare children for a lifetime of health & fitness. With the focus on ensuring that all students have access to quality physical education, the Foundation leads the Presidential Youth Fitness Program, the nation’s model for fitness assessment and education in schools. For more information, visit fitness.foundation
ABOUT THE SHORTY SOCIAL GOOD AWARDS
The Shorty Social Good Awards are presented by the Shorty Awards and produced by Sawhorse Media (http://sawhorsemedia.com/), a New York-based technology company. Sawhorse also created and runs Muck Rack (http://muckrack.com/), the leading network to connect with journalists on social media.
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