That’s the percentage of America’s elementary school kids who fail to achieve the CDC recommended 60 minutes of daily activity.

So we are focusing on the youth of America. We know that if kids have the ability, confidence and desire to be active and healthy by age 12, they are more likely to develop lifelong fitness habits.

What’s the Risk?

Physical inactivity and obesity are major risk factors for cancer, heart disease, bone disease and depression.

If these numbers don’t improve, the CDC estimates that the combined medical costs associated with treating preventable obesity-related diseases alone could increase by up to $66 billion per year by 2030. 

What’s the Reward?

There are many benefits for children that lead active lifestyles.


Higher test scores and productivity


More likely to graduate high school and attend college


Improved mental health, mood and self-esteem


Lower healthcare costs and less disease