NICKELODEON EMPOWERS KIDS TO GET UP AND GET ACTIVE WITH 15TH ANNUAL WORLDWIDE DAY OF PLAY, SATURDAY, SEPTEMBER 29
Network Celebrates the Day with Signature NYC Event and Over 4,000 Events Hosted by Local and National Partners
Two New Grant Programs in Partnership with Laureus Sport for Good and National Fitness Foundation to Launch in Honor of 15th Anniversary
NEW YORK – Sept. 12, 2018 – Nickelodeon is inspiring kids to embrace the transformative power of play and lead active lifestyles with its annual Worldwide Day of Play (WWDoP) on Saturday, Sept. 29. As part of its ongoing health and wellness initiative, Nickelodeon will use its platforms—Nickelodeon, Nick Jr., Nicktoons, TeenNick, and NickMusic— to empower kids and families to get up and play. On the ground, Nick will celebrate with over 4,000 events hosted by local and national partners including: Afterschool Alliance; Boys & Girls Clubs of America; Girl Scouts of the USA; Kiwanis International’s Builders Club and K-Kids; Laureus Sport for Good; National Fitness Foundation; NFL PLAY 60; Playworks; Police Athletic League; Special Olympics International; The Aspen Institute’s Project Play; The Association of Children’s Museums; US Play Coalition and USA BMX. Additionally, the network will launch two new grant programs in partnership with Laureus Sport for Good and National Fitness Foundation in honor of Worldwide Day of Play’s 15th anniversary.
Nickelodeon will commemorate Worldwide Day of Play on-air with interstitials featuring cast members from Nick’s hit series I Am Frankie. The interstitials, which highlight the importance of physical play in kids’ lives and encourage them to get outside and get active, will air across all Nickelodeon platforms. In addition to hosting nationwide grassroots events with its partners, the network will also mark Worldwide Day of Play with the launch of two new grant programs in partnership with Laureus Sport for Good, funding underserved communities’ afterschool programs, and National Fitness Foundation along with DonorsChoose, which will fund in-school activities. Both grant programs aim to bring fitness and play to kids across the country.
In May, Nick kicked off its summer-long play campaign, a slime-filled cross-country tour which visited: Phoenix, Ariz.; St. Louis, Mo.; Pittsburgh, Pa.; Houston, TX and Oakland, Calif.; for Worldwide Day of Play events in partnership with the Children’s Museum of Phoenix; The Magic House, St. Louis Children’s Museum; the Pittsburgh Steelers; Commissioner Rodney Ellis and Harris County Precinct One; and the After-School All-Stars, the Oakland Athletics and the Oakland A’s Community Fund.
The tour culminates in Brooklyn’s Prospect Park on Sept. 15, with Nick teaming up with Big Brothers Big Sisters of New York City’s Walk for the Kids. The fun-filled event will feature appearances by stars from
Nick’s hit series I Am Frankie, Alex Hook, and Carson Rowland; Nick-themed games and activities; a slime booth; costumed characters; a Nick Radio dance party and more. The network will be joined by longstanding partners including: Canine Companions for Independence; Jr. NBA; KidTribe; MLB “PLAY BALL;” New York Red Bulls; NFL PLAY 60; Peppa Pig and George; Playworks; The Muddy Puddles Project; Tough Mudder’s “Mini Mudder” and USA BMX; and new partner Nike.
Nickelodeon is expanding Worldwide Day of Play’s reach through a new partnership with Mini Mudder, Tough Mudder’s one-mile Mud Run designed for adventure-seeking kids and consists of eight to ten fun and challenging team-focused obstacles. In celebration of Worldwide Day of Play, Mini Mudder will add a brand-new Nickelodeon-themed “Slime” obstacle to its courses, providing kids with the opportunity to be physically active while also having fun.
Nike is a proud partner of Nickelodeon’s 15th annual Worldwide Day of Play.
Worldwide Day of Play is part of Nickelodeon’s global ongoing commitment to active play and healthy lifestyles and continues the network’s legacy of promoting positive messages to its viewers. Kids and families can visit http://www.worldwidedayofplay.com/ to get photos from Nick’s summer tour, tips on ways to celebrate play and access toolkits to help plan their own Worldwide Day of Play activities. To date, Nickelodeon has held WWDoP events in Argentina, Colombia, Belgium, Mexico, Brazil, the Netherlands, the Philippines, Poland, Germany, Italy, Russia and more.
Nickelodeon, now in its 39th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 90 million households and has been the number-one-rated kids’ basic cable network for 22 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).
Bronte Barbarito 212-846-5069