Former President’s council member appointed first “NFF Ambassador”

[March 20, 2024] – The National Fitness Foundation (NFF) is proud to announce the appointment of Rob Wilkins as its inaugural NFF Ambassador. This esteemed designation is reserved for individuals who exemplify a legacy, passion, and expertise in health, fitness, sports, and nutrition.

Wilkins brings a wealth of experience and dedication to the role. A former member of the President's Council on Sports, Fitness, & Nutrition, serving under both President Biden and former President Trump, Rob has demonstrated unwavering commitment to promoting health and wellness on a national level. His contributions have amplified the message and mandate of the National Fitness Foundation, furthering its mission to inspire active, healthy lifestyles for Americans.

As a retired United States Air Force Master Sergeant, Rob Wilkins has long been a champion of fitness within military circles and beyond. He has served as a catalyst for bringing military organizations and political leaders together to recognize the crucial role of fitness in national security. Rob's tireless advocacy underscores his belief in the transformative power of physical activity and its ability to enhance individual well-being and national resilience.

In his role as NFF Ambassador, Rob Wilkins will continue to champion the importance of fitness and wellness across the nation, leveraging his experience and influence to drive meaningful change in communities nationwide.

Contact: Hannah Keldsen, National Fitness Foundation [hannahkeldsen@fitness.foundation]

Founded in 2010, the National Fitness Foundation is a 501(c)(3) non-profit organization dedicated to promoting health and wellness for America’s youth through a focus on physical activity, nutrition, and mental health.